There is a desktop version of Facebook Business Suite also. Launched in late 2020, Facebook Business Suite aims to replace the popular 'Pages Manager' app.įacebook Business Suite promises to simplify communication with your audience and manage your business on Facebook and Instagram.įacebook Business Suite allows you to see insights about your Facebook and Instagram business pages, create and schedule crossposts to Facebook and Instagram at the same time, read and respond to messages, get notifications all in one place, create Ads and manage your business across Facebook and Instagram from a single platform. But how do these tools differ from each other exactly, and when should you use which tool? Read below to find out. Several Facebook tools have different interfaces. Image Source: Facebook Facebook Business Suite Vs. It also allows you to compare factors like audience demographics in one place. This saves you from having to switch between multiple platforms to monitor key statistics such as followers' stats. Insights allow you to see stats at a glimpse and with more in-depth insights by clicking through. The insights section is another tidy element of the new 'all-in-one' package. Again, this was something possible before, but it is made simpler now. You can also post and schedule to both your Facebook and Instagram accounts at the same time now. Businesses can easily monitor messages and comments for both platforms in the same place. The main purpose of this new update seemed to be to smooth out the joint management of Instagram and Facebook. Facebook Business Suite was initially built with small business owners in mind. This update was set to be "a Faster and Easier Way to Manage Your Business on Facebook and Instagram," as quoted by Facebook itself. Here are a few instances of what you can do within the platform:Īfter a string of updates in 2020, Facebook introduced Facebook Business Suite. You can even manage them on iOS or Android devices! This allows you to save time, create connections, and obtain better results. What Is The Facebook Business Suite?Īs a free tool, Facebook Business Suite centralizes Facebook, Instagram, and messaging tools in one place. You can directly jump to a section of your choice or keep scrolling. Understanding The Facebook Business Suite Interface.Getting Started With Facebook Business Suite.The Key Features Of Facebook Business Suite. Get to know more about Facebook Business Suite in this article and how it can help to manage your Facebook Business Page and Instagram Business Page in one place. The idea of this tool was to make it faster and easier for small businesses to manage their Facebook and Instagram presence using a desktop version and a new app. Then Mark Zuckerberg revealed its plans in 2019 to merge all their messaging apps into one tool.ĭuring the global pandemic, in September 2020, Facebook launched its newest management platform, Facebook Business Suite.
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